A social design system that lifted engagement 240%
Templates, motion kits and a locked visual language replaced ad-hoc design and made the brand instantly recognisable.
- Client
- PayNimbus
- Industry
- Fintech SaaS
- Duration
- 5 months
- Services
- 4 channels
About the brand
PayNimbus is a payments and expense-management app for Indian SMBs.
Business goals
- Look credible next to funded competitors
- Ship creative faster
- Make complex features easy to grasp
Target audience
SMB founders, finance managers and accountants.
The challenges
Where PayNimbus stood before partnering with Nexon Digital Studio.
- 1 Every post looked like it came from a different company.
- 2 Design requests took 6–8 days to turn around.
- 3 Feature explanations were text-heavy and ignored.
Our strategy & solution
Research through reporting — every phase measured, documented and reviewed.
Research & Discovery
We audited 12 months of creative, scored each post and identified which visual patterns actually earned attention.
- Full technical & competitor audit
- Keyword and intent mapping
- Analytics + conversion tracking rebuild
Strategy & Roadmap
We defined a design system: grid, type scale, colour roles, iconography and eight repeatable post archetypes.
- 90-day prioritised roadmap
- Channel budget modelling
- KPI targets agreed with stakeholders
Implementation
Figma component libraries and motion presets were built so a marketer could produce on-brand assets without a designer.
- Sprint-based execution
- Creative and content production
- Weekly shipping cadence
Optimisation
We tested thumbnail contrast, first-frame hooks and copy density across formats each month.
- A/B tests on offers and creative
- Bid, budget and page-speed tuning
- CRO on the highest-traffic templates
Reporting & Scale
A creative scorecard tracked engagement per archetype so the system kept improving.
- Live revenue dashboard
- Monthly strategy review
- Scale-up plan for winning channels
The results
Measured business outcomes, before and after.
Avg. engagement rate
236%Creative turnaround
86%Posts per month
78%Profile visits
78%Growth timeline
Creative audit
Design system delivered
Template library adopted
240% engagement lift
“Our feed finally looks like a company people would trust with money. And we ship in a day instead of a week.”
Explore Our Other Services
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