MVP to first 1,000 users in 51 days with Lovable
A full-stack booking product shipped in three weeks, with the launch funnel built alongside it.
- Client
- ClinicQ
- Industry
- Healthtech
- Duration
- 51 days
- Services
- 4 channels
About the brand
ClinicQ helps small clinics manage appointments, queues and patient reminders.
Business goals
- Validate demand before raising
- Ship a usable product fast
- Acquire the first paying clinics
Target audience
Independent clinics and multi-doctor practices.
The challenges
Where ClinicQ stood before partnering with Nexon Digital Studio.
- 1 A quoted 5-month, ₹28L custom development timeline.
- 2 No in-house engineering team.
- 3 Needed real usage data to open investor conversations.
Our strategy & solution
Research through reporting — every phase measured, documented and reviewed.
Research & Discovery
We ran a 3-day discovery to cut the scope to the one workflow clinics would pay for: queue and reminders.
- Full technical & competitor audit
- Keyword and intent mapping
- Analytics + conversion tracking rebuild
Strategy & Roadmap
We mapped screens, data model and auth, then sequenced the build into daily shippable slices.
- 90-day prioritised roadmap
- Channel budget modelling
- KPI targets agreed with stakeholders
Implementation
The product was built on Lovable with Cloud auth, database and automated WhatsApp/email reminders.
- Sprint-based execution
- Creative and content production
- Weekly shipping cadence
Optimisation
Daily clinic feedback drove onboarding rewrites and a simplified schedule view in the second week.
- A/B tests on offers and creative
- Bid, budget and page-speed tuning
- CRO on the highest-traffic templates
Reporting & Scale
We shipped a launch page, outreach sequence and analytics so demand was measurable from day one.
- Live revenue dashboard
- Monthly strategy review
- Scale-up plan for winning channels
The results
Measured business outcomes, before and after.
Time to market
86%Build cost
82%Signups / week
100%Activation rate
64%Growth timeline
Discovery + scope cut
Core product built
Launch page + go-live
1,000 users, 9 paid pilots
“We had a real product in front of clinics before our old dev quote would have finished discovery. Nexon changed our entire timeline.”
Explore Our Other Services
Everything Nexon Digital Studio does to turn search, social and paid channels into revenue.
SEO
Technical, on-page and off-page SEO built around revenue keywords, not vanity rankings.
Local SEO
Google Business Profile, local citations and map-pack domination for service areas.
Shopify SEO
Collection architecture, schema and speed work that turns stores into search assets.
Roofing SEO
Niche SEO for roofing contractors — city pages, reviews and high-intent lead capture.
Home Services SEO
HVAC, plumbing, cleaning and remodelling SEO engineered for booked jobs.
Meta Ads
Facebook & Instagram advertising with creative testing systems and clean attribution.
Google Ads (PPC)
Search, Performance Max and Shopping campaigns tuned to CPA and ROAS targets.
Social Media Marketing
Always-on content calendars, community management and organic growth systems.
Social Media Ads
Full-funnel paid social across Meta, LinkedIn, Pinterest and TikTok.
Instagram Marketing
Reels-first strategy, creator collabs and profile CRO that converts followers to buyers.
Content Marketing
Entity-driven blogs, landing pages and thought leadership that compound traffic.
AI Visibility Enhancement
AEO/GEO so ChatGPT, Perplexity, Gemini and AI Overviews recommend your brand.
Branding
Positioning, messaging and identity systems that make premium pricing believable.
Graphic Design
Ad creatives, social design and marketing collateral produced at campaign speed.