A Shopify rebuild that doubled conversion rate
A performance-first theme rebuild with a rethought PDP turned a slow store into a conversion machine.
- Client
- Marigold Label
- Industry
- Fashion E-commerce
- Duration
- 4 months
- Services
- 4 channels
About the brand
Marigold Label is a contemporary womenswear brand selling online and through two flagship stores.
Business goals
- Fix a 1.1% conversion rate
- Reduce mobile bounce
- Make merchandising self-serve
Target audience
Women 25–45 shopping mostly on mobile.
The challenges
Where Marigold Label stood before partnering with Nexon Digital Studio.
- 1 A bloated theme with 41 apps and a 6.4s mobile load time.
- 2 PDPs missing size guidance — 34% return rate.
- 3 Checkout drop-off of 71% on mobile.
Our strategy & solution
Research through reporting — every phase measured, documented and reviewed.
Research & Discovery
We benchmarked speed, ran session recordings and quantified drop-off at every funnel step.
- Full technical & competitor audit
- Keyword and intent mapping
- Analytics + conversion tracking rebuild
Strategy & Roadmap
We scoped a headless-lite rebuild on a modern theme with only the apps that paid for themselves.
- 90-day prioritised roadmap
- Channel budget modelling
- KPI targets agreed with stakeholders
Implementation
New PDP with fit finder, sticky ATC, bundles and a rebuilt collection architecture with SEO-clean filters.
- Sprint-based execution
- Creative and content production
- Weekly shipping cadence
Optimisation
We ran 11 CRO tests across PDP, cart and checkout, and compressed the media pipeline.
- A/B tests on offers and creative
- Bid, budget and page-speed tuning
- CRO on the highest-traffic templates
Reporting & Scale
Merchandising dashboards let the team see revenue per collection and reorder without developer help.
- Live revenue dashboard
- Monthly strategy review
- Scale-up plan for winning channels
The results
Measured business outcomes, before and after.
Conversion rate
109%Mobile load time
71%AOV
36%Checkout completion
100%Growth timeline
Audit + scope
Theme rebuild
PDP + CRO tests
2.1x conversion rate
“The site is fast, the team can merchandise without us, and we doubled conversion without spending a rupee more on ads.”
Explore Our Other Services
Everything Nexon Digital Studio does to turn search, social and paid channels into revenue.
SEO
Technical, on-page and off-page SEO built around revenue keywords, not vanity rankings.
Local SEO
Google Business Profile, local citations and map-pack domination for service areas.
Shopify SEO
Collection architecture, schema and speed work that turns stores into search assets.
Roofing SEO
Niche SEO for roofing contractors — city pages, reviews and high-intent lead capture.
Home Services SEO
HVAC, plumbing, cleaning and remodelling SEO engineered for booked jobs.
Meta Ads
Facebook & Instagram advertising with creative testing systems and clean attribution.
Google Ads (PPC)
Search, Performance Max and Shopping campaigns tuned to CPA and ROAS targets.
Social Media Marketing
Always-on content calendars, community management and organic growth systems.
Social Media Ads
Full-funnel paid social across Meta, LinkedIn, Pinterest and TikTok.
Instagram Marketing
Reels-first strategy, creator collabs and profile CRO that converts followers to buyers.
Content Marketing
Entity-driven blogs, landing pages and thought leadership that compound traffic.
AI Visibility Enhancement
AEO/GEO so ChatGPT, Perplexity, Gemini and AI Overviews recommend your brand.
Branding
Positioning, messaging and identity systems that make premium pricing believable.
Graphic Design
Ad creatives, social design and marketing collateral produced at campaign speed.