6.8x ROAS on Meta Ads for a D2C skincare brand
A creative-volume system plus clean measurement let us triple spend while ROAS more than tripled.
- Client
- Aurela Skincare
- Industry
- D2C Beauty
- Duration
- 7 months
- Services
- 4 channels
About the brand
Aurela is a clean-ingredient skincare brand selling serums and barrier creams direct to consumers across India.
Business goals
- Scale spend without breaking payback
- Reduce CAC on hero SKUs
- Improve repeat purchase rate
Target audience
Women 24–40 with sensitive and acne-prone skin.
The challenges
Where Aurela Skincare stood before partnering with Nexon Digital Studio.
- 1 Ad account with 40+ overlapping ad sets cannibalising each other.
- 2 Only three creatives running, all static images.
- 3 Post-iOS attribution gaps making decisions unreliable.
Our strategy & solution
Research through reporting — every phase measured, documented and reviewed.
Research & Discovery
We rebuilt tracking with the Conversions API and modelled true contribution margin per SKU before touching a campaign.
- Full technical & competitor audit
- Keyword and intent mapping
- Analytics + conversion tracking rebuild
Strategy & Roadmap
We consolidated to a three-campaign structure and committed to 20 net-new creatives per month against five messaging angles.
- 90-day prioritised roadmap
- Channel budget modelling
- KPI targets agreed with stakeholders
Implementation
UGC, founder-led and problem-solution creatives shipped weekly, paired with rebuilt PDPs and a bundle offer.
- Sprint-based execution
- Creative and content production
- Weekly shipping cadence
Optimisation
Losing angles were killed at a fixed threshold; winners were iterated into hooks, formats and lengths.
- A/B tests on offers and creative
- Bid, budget and page-speed tuning
- CRO on the highest-traffic templates
Reporting & Scale
A blended dashboard tracked MER, CAC and contribution margin so scaling decisions took minutes, not meetings.
- Live revenue dashboard
- Monthly strategy review
- Scale-up plan for winning channels
The results
Measured business outcomes, before and after.
ROAS
224%Blended CAC
46%Monthly revenue
316%Creatives / month
86%Growth timeline
Tracking + account restructure
Creative engine live
ROAS crosses 4x
6.8x ROAS at 3.2x spend
“We had tried three agencies before. Nexon was the first to fix measurement before spending our money — that changed everything.”
Explore Our Other Services
Everything Nexon Digital Studio does to turn search, social and paid channels into revenue.
SEO
Technical, on-page and off-page SEO built around revenue keywords, not vanity rankings.
Local SEO
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Shopify SEO
Collection architecture, schema and speed work that turns stores into search assets.
Roofing SEO
Niche SEO for roofing contractors — city pages, reviews and high-intent lead capture.
Home Services SEO
HVAC, plumbing, cleaning and remodelling SEO engineered for booked jobs.
Meta Ads
Facebook & Instagram advertising with creative testing systems and clean attribution.
Google Ads (PPC)
Search, Performance Max and Shopping campaigns tuned to CPA and ROAS targets.
Social Media Marketing
Always-on content calendars, community management and organic growth systems.
Social Media Ads
Full-funnel paid social across Meta, LinkedIn, Pinterest and TikTok.
Instagram Marketing
Reels-first strategy, creator collabs and profile CRO that converts followers to buyers.
Content Marketing
Entity-driven blogs, landing pages and thought leadership that compound traffic.
AI Visibility Enhancement
AEO/GEO so ChatGPT, Perplexity, Gemini and AI Overviews recommend your brand.
Branding
Positioning, messaging and identity systems that make premium pricing believable.
Graphic Design
Ad creatives, social design and marketing collateral produced at campaign speed.