SEO

112% organic traffic growth for a B2B manufacturer

A technical rebuild plus an entity-driven content engine took a stagnant manufacturing site from page three to category leadership.

Client: Vertex Industrial
Industry: B2B Manufacturing
Duration: 9 months
Services: 4 channels

Technical SEO Content Marketing Digital PR AI Visibility

+412%

Organic traffic

9 months

3.1x

Qualified enquiries

MoM average

184

Top-3 keywords

from 11

₹6.4 Cr

Pipeline influenced

attributed

About the brand

Vertex Industrial manufactures precision components for automotive and aerospace supply chains, selling through long, technical buying cycles across India, the UAE and Europe.

Business goals

Own high-intent product and application keywords
Reduce dependence on trade-show leads
Build a predictable inbound pipeline

Target audience

Procurement heads, design engineers and sourcing managers at mid-to-large OEMs.

The challenges

Where Vertex Industrial stood before partnering with Nexon Digital Studio.

1 A 9,000-page site with duplicate parameter URLs eating the crawl budget.
2 Zero topical authority — thin product pages with no application or specification content.
3 Sales could not attribute a single enquiry to organic search.
4 Core Web Vitals failing on 78% of templates.

Our strategy & solution

Research through reporting — every phase measured, documented and reviewed.

Research & Discovery

We crawled the full site, mapped 9,000 URLs against search demand and interviewed the sales team to extract the language buyers actually use.

Full technical & competitor audit
Keyword and intent mapping
Analytics + conversion tracking rebuild

Strategy & Roadmap

We built a 90-day roadmap: crawl-budget triage first, then a hub-and-spoke content model across 14 application clusters.

90-day prioritised roadmap
Channel budget modelling
KPI targets agreed with stakeholders

Implementation

Templates were rebuilt with schema, spec tables and internal linking, while our writers shipped 62 technical pages with engineer review.

Sprint-based execution
Creative and content production
Weekly shipping cadence

Optimisation

Monthly we pruned underperformers, upgraded near-miss pages ranking 5–15 and tightened LCP on product templates.

A/B tests on offers and creative
Bid, budget and page-speed tuning
CRO on the highest-traffic templates

Reporting & Scale

A Looker Studio dashboard tied rankings to CRM enquiries, so leadership saw pipeline, not impressions.

Live revenue dashboard
Monthly strategy review
Scale-up plan for winning channels

The results

Measured business outcomes, before and after.

Monthly organic sessions

412%

Before 4,200

After 21,500

Keywords in top 10

92%

Before 38

After 506

Avg. LCP

67%

Before 4.8s

After 1.6s

Monthly enquiries

211%

Before 17

After 53

Growth timeline

1 Month 1

Technical audit + crawl-budget fixes

2 Month 3

First content clusters live

3 Month 6

Traffic doubles, top-3 rankings appear

4 Month 9

412% growth, pipeline attribution live

“Nexon treated our SEO like an engineering project. Every sprint had a hypothesis and a number attached. Nine months in, organic is our largest source of qualified enquiries.”