0 to 50k followers for a fast-growing café chain
A reels-first content engine turned six cafés into a recognised lifestyle brand and filled weekday off-peak hours.
- Client
- Brew & Bloom
- Industry
- F&B / Hospitality
- Duration
- 12 months
- Services
- 4 channels
About the brand
Brew & Bloom operates specialty coffee cafés across Ahmedabad, Surat and Pune with a young, design-led customer base.
Business goals
- Build a brand people post about
- Increase weekday footfall
- Launch new outlets with an existing audience
Target audience
Students, remote workers and 22–35 urban professionals.
The challenges
Where Brew & Bloom stood before partnering with Nexon Digital Studio.
- 1 Inconsistent posting with no content system or brand voice.
- 2 Heavy weekend traffic but empty weekday afternoons.
- 3 New outlet launches started from zero local awareness.
Our strategy & solution
Research through reporting — every phase measured, documented and reviewed.
Research & Discovery
We audited 18 competitor accounts, mined comment sections and mapped the content formats that actually drove saves and shares.
- Full technical & competitor audit
- Keyword and intent mapping
- Analytics + conversion tracking rebuild
Strategy & Roadmap
We designed a three-pillar calendar — craft, community and humour — plus an outlet-launch playbook.
- 90-day prioritised roadmap
- Channel budget modelling
- KPI targets agreed with stakeholders
Implementation
A monthly shoot day produced 40+ assets; we shipped 5 reels a week and ran creator collaborations in each city.
- Sprint-based execution
- Creative and content production
- Weekly shipping cadence
Optimisation
Hooks, covers and posting windows were tested weekly; weekday offers were pushed only to local audiences.
- A/B tests on offers and creative
- Bid, budget and page-speed tuning
- CRO on the highest-traffic templates
Reporting & Scale
Store managers received a weekly one-pager linking content performance to footfall and redemption codes.
- Live revenue dashboard
- Monthly strategy review
- Scale-up plan for winning channels
The results
Measured business outcomes, before and after.
Monthly reach
96%Followers
98%Weekday covers/day
32%UGC posts/month
97%Growth timeline
Brand voice + content system
First 1M-view reel
100K followers crossed
186K followers, 32% weekday lift
“People now walk in quoting our reels. Nexon gave us a content machine that runs whether or not we're thinking about marketing.”
Explore Our Other Services
Everything Nexon Digital Studio does to turn search, social and paid channels into revenue.
SEO
Technical, on-page and off-page SEO built around revenue keywords, not vanity rankings.
Local SEO
Google Business Profile, local citations and map-pack domination for service areas.
Shopify SEO
Collection architecture, schema and speed work that turns stores into search assets.
Roofing SEO
Niche SEO for roofing contractors — city pages, reviews and high-intent lead capture.
Home Services SEO
HVAC, plumbing, cleaning and remodelling SEO engineered for booked jobs.
Meta Ads
Facebook & Instagram advertising with creative testing systems and clean attribution.
Google Ads (PPC)
Search, Performance Max and Shopping campaigns tuned to CPA and ROAS targets.
Social Media Marketing
Always-on content calendars, community management and organic growth systems.
Social Media Ads
Full-funnel paid social across Meta, LinkedIn, Pinterest and TikTok.
Instagram Marketing
Reels-first strategy, creator collabs and profile CRO that converts followers to buyers.
Content Marketing
Entity-driven blogs, landing pages and thought leadership that compound traffic.
AI Visibility Enhancement
AEO/GEO so ChatGPT, Perplexity, Gemini and AI Overviews recommend your brand.
Branding
Positioning, messaging and identity systems that make premium pricing believable.
Graphic Design
Ad creatives, social design and marketing collateral produced at campaign speed.