₹4.2 Cr pipeline in 6 months for a B2B SaaS
SEO, paid and lifecycle automation were wired into one funnel with a single source of truth for pipeline.
- Client
- Loopdesk
- Industry
- B2B SaaS
- Duration
- 6 months
- Services
- 5 channels
About the brand
Loopdesk sells a customer-support platform to mid-market Indian and SEA companies.
Business goals
- Predictable qualified pipeline
- Lower cost per demo
- Shorten sales cycle
Target audience
Support leaders and COOs at 50–500 employee companies.
The challenges
Where Loopdesk stood before partnering with Nexon Digital Studio.
- 1 Leads arrived with no scoring — sales wasted time on students and job seekers.
- 2 No nurture: 92% of trials went cold in silence.
- 3 Paid search bidding on broad terms with 6% demo rate.
Our strategy & solution
Research through reporting — every phase measured, documented and reviewed.
Research & Discovery
We interviewed 14 closed-won and closed-lost accounts to rebuild ICP and objection maps.
- Full technical & competitor audit
- Keyword and intent mapping
- Analytics + conversion tracking rebuild
Strategy & Roadmap
We designed a funnel model with stage targets, then allocated budget by expected pipeline contribution.
- 90-day prioritised roadmap
- Channel budget modelling
- KPI targets agreed with stakeholders
Implementation
We launched bottom-funnel SEO pages, restructured paid search to problem-intent terms and built a 9-email lifecycle sequence.
- Sprint-based execution
- Creative and content production
- Weekly shipping cadence
Optimisation
Lead scoring, routing rules and demo-page CRO were iterated fortnightly against demo-to-SQL rate.
- A/B tests on offers and creative
- Bid, budget and page-speed tuning
- CRO on the highest-traffic templates
Reporting & Scale
One pipeline dashboard replaced three conflicting reports; weekly reviews ran off it.
- Live revenue dashboard
- Monthly strategy review
- Scale-up plan for winning channels
The results
Measured business outcomes, before and after.
Monthly demos
336%Cost per demo
58%Demo to SQL
115%Sales cycle
35%Growth timeline
ICP research + funnel model
Automation and scoring live
Cost per demo halves
₹4.2 Cr qualified pipeline
“Nexon operate like an in-house growth team. The weekly pipeline review is now the most useful meeting we run.”
Explore Our Other Services
Everything Nexon Digital Studio does to turn search, social and paid channels into revenue.
SEO
Technical, on-page and off-page SEO built around revenue keywords, not vanity rankings.
Local SEO
Google Business Profile, local citations and map-pack domination for service areas.
Shopify SEO
Collection architecture, schema and speed work that turns stores into search assets.
Roofing SEO
Niche SEO for roofing contractors — city pages, reviews and high-intent lead capture.
Home Services SEO
HVAC, plumbing, cleaning and remodelling SEO engineered for booked jobs.
Meta Ads
Facebook & Instagram advertising with creative testing systems and clean attribution.
Google Ads (PPC)
Search, Performance Max and Shopping campaigns tuned to CPA and ROAS targets.
Social Media Marketing
Always-on content calendars, community management and organic growth systems.
Social Media Ads
Full-funnel paid social across Meta, LinkedIn, Pinterest and TikTok.
Instagram Marketing
Reels-first strategy, creator collabs and profile CRO that converts followers to buyers.
Content Marketing
Entity-driven blogs, landing pages and thought leadership that compound traffic.
AI Visibility Enhancement
AEO/GEO so ChatGPT, Perplexity, Gemini and AI Overviews recommend your brand.
Branding
Positioning, messaging and identity systems that make premium pricing believable.
Graphic Design
Ad creatives, social design and marketing collateral produced at campaign speed.