A growing share of buying research never touches a results page. Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) are how you stay visible when an AI gives the answer instead.
Why AI visibility matters now
AI assistants summarise a handful of trusted sources. If your brand is not one of them, you are invisible to that entire buying journey — even if you rank first organically.
The AEO/GEO playbook
This is the exact sequence we run for clients.
- Allow AI crawlers explicitly in robots.txt
- Publish clear, extractable answers: question headings, short direct paragraphs
- Add Organization, FAQ, Article and LocalBusiness schema
- Build citations on sources AI models trust: Wikipedia-grade references, review sites, industry directories
- Keep facts consistent across your site, Google Business Profile and listings
- Track brand mentions across ChatGPT, Perplexity, Gemini and Copilot monthly
Measuring it
Track share of voice in AI answers for your top 25 buying questions, referral traffic from AI domains, and assisted conversions from branded search lift.