Most Shopify stores lose organic revenue to the same handful of structural issues. Fix these before spending on content.
Collection pages are your money pages
Category and collection pages target the highest-intent commercial keywords. Give each one unique intro copy, an optimised H1, curated internal links and FAQ schema.
The 12 fixes
- Remove duplicate /collections/*/products/* URLs with canonicals
- Write unique meta titles and descriptions per product template
- Add Product, Offer, AggregateRating and Breadcrumb schema
- Control faceted navigation crawl waste
- Compress and lazy-load product imagery
- Trim unused apps and render-blocking scripts
- Add descriptive alt text to all product images
- Build internal links from blog content to collections
- Fix thin variant pages
- Keep out-of-stock URLs alive with alternatives
- Publish buying guides for each core category
- Collect reviews for rich-result eligibility